Senior hands on every keyboard.
The people in the pitch are the people writing your CSS, your strategy, your ad copy. No bait-and-switch — ever.
Home · About
Born in Madras.
Born in Madras.
Made for the world.
We're a small, sharp studio building websites, brands and growth engines for ambitious operators. Eleven people, four time zones, one workshop in Chennai.
Our story
A studio that makes things — properly.
We started in 2019 with three people and a borrowed table in T. Nagar. The idea was simple: bring strategy, design, code and growth back under one roof, charge fairly, and ship work we'd actually put our name on.
Six years later we've shipped 142 projects across India, Singapore, the UAE, the UK and the US — and we still answer our own emails. The studio has grown, the work has gotten bigger, but the principle hasn't moved an inch.
0Humans in the studio
0Projects shipped
0Revenue moved for clients
0Clients who renew
What we believe
Three rules we don't break.
Weekly Friday demos. No exceptions.
You see the work every seven days. The good, the bad, the half-finished. No surprises at delivery — those are how trust dies.
The code is yours. Forever.
Your repo, your CMS, your accounts. We don't gatekeep what you paid for. Walk away whenever — most don't.
How we work
A project moves through
A project moves through
the forge in five passes.
01 / DISCOVER
We listen before we draw.
Two weeks of interviews, audits and shadowing your team. We surface the real problem — the one no one wrote in the brief — and turn it into a single page everyone can argue against.
- Customer interviews
- Stakeholder workshops
- Analytics & tech audit
-
You get
- Discovery report
- Problem statement
- Insights deck
02 / STRATEGY
One page everyone agrees on.
Positioning, IA, success metrics, roadmap. A single document your CFO and your designer can both read in one sitting — and sign off in one meeting.
- Positioning
- Information architecture
- Success metrics
-
You get
- Strategy doc
- Sitemap
- Measurement plan
03 / DESIGN
Concept → system → screens.
Friday demos every week. You watch the work happen — no big-reveal theatre, no surprises at delivery. Two senior designers, your slack channel, your timeline.
- Concept exploration
- Design system
- Final screens
-
You get
- Figma library
- Component system
- Motion principles
04 / BUILD
Code in your stack, or ours.
Staging from day one. Performance budgets, accessibility, analytics — baked in, not bolted on later. You can ship without us if you want to.
- Frontend & CMS
- Performance & SEO
- QA & launch
-
You get
- Production codebase
- Deployment pipeline
- Editor training
05 / GROW
We don't disappear after launch.
Monthly retainers for SEO, ads, CRO and ongoing build. The site you launch is the worst it'll ever be — and you have a team that treats it that way.
- SEO & content
- Performance media
- Conversion optimization
-
You get
- Monthly reports
- Quarterly reviews
- Shared roadmap